Starbucks is a renowned global brand that has become synonymous with coffee. The company was founded by three key individuals: Jerry Baldwin, Zev Siegl, and Gordon Bowker. The brand itself was named after the first mate in the novel Moby-Dick, which represents the seafaring heritage of the coffee trade. However, it was Howard Schultz, an employee who joined the company in 1982, that played a transformative role in shaping the brand into what it is…
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